Facebook Ads has become one of the most popular online advertising tools today, helping businesses reach potential customers effectively and quickly. De Creative Company, with many years of experience in the field of Marketing, will help you better understand how to run Facebook ads to optimize your advertising campaign.
1. What is Facebook Ads?
Facebook Ads is a type of paid advertising that allows users to view images. This allows businesses to easily reach their target customers.
To run effective Facebook ads, companies must invest money and target customers who have needs and are interested in the goods or services they are providing. The goal of using Facebook ads is to expand coverage, expand the business market, increase customer conversion rates, etc.
You will easily see ads on Facebook when surfing Facebook every day. When you surf Facebook and see posts containing the phrase “Sponsored” above, that is the advertising content that runs Facebook ads.
2. How Facebook Ads Work
Running Facebook ads allows businesses to find customers by age, location, and demographic data. Through ad settings, the business audience will be selected.
When you set up to create ads on Facebook’s tool, you can easily set the bid, and budget for customer clicks or impressions. Ad targeting is the main element of Facebook advertising. Therefore, in the ad design process, you must fill in important information such as:
- Location
- Age – Gender
- Interests
- Broad Categories
Facebook Ads will rely on the information you provide, thereby supporting ad navigation and attracting potential audiences in your customer file.
3. What are the advantages of using Facebook Ads?
When we run Facebook ads, it will bring many advantages.
3.1. Advertise with Highly Custom Audiences
Easy to use on Facebook’s custom tool, Facebook’s targeting options allow you to reach your target audience based on age, location, interests, etc.
This increases your ability to reach potential buyers.
Facebook’s advertising features allow you to create different types of ads. Because Facebook ads are also shown on Instagram and the Facebook Display Network, you have more options for advertising on social media.
Facebook’s ability to customize ads allows you to test different formats and placements. This allows you to determine the most effective combinations that work for your target audience.
3.2. Drive traffic from users
In a report, Facebook had 1.96 billion daily active users in the first quarter of 2022. It has changed the way advertising on one of the largest social networks. In fact, digital advertising, including Facebook, accounts for 51% of ad spend in the United States.
Facebook also has an easier time reaching another demographic by expanding its user base since acquiring Instagram in 2012.
The combination of the two platforms allows for a multitude of users to see your brand, especially with Instagram’s latest updates focusing on Instagram Shops.
So, if you’re considering it, trust marketers who continue to invest in Facebook ads on Facebook.
3.3. Custom Criteria in Facebook Ads Campaigns
– Strategy:
- Campaign objectives include traffic, engagement, brand awareness, conversions, and more.
- Budget optimization strategy (allows Facebook to optimize your campaign budget) and budget optimization (allows Facebook to optimize for impressions, reach, website visits, clicks, etc.)
– Reach:
- Location (Country, City, Region)
- Age, gender, preferred language
– Creative:
- Ad placement (Facebook, Instagram, other display networks)
- Ads can be formatted as single image ads, video ads, carousel ads, or collection ads.
- Ad media (different versions of your images and videos)
- Ad text, headline, and call to action
- Landing page
3.4. Easy to Set Up and Highly Effective
While Facebook’s Business Manager tool takes a little practice to get up and running and to tap into its full potential, it makes setting up and running your first ad a lot easier.
Custom ads deliver fast, flexible results, and a huge reach. A study found that 57% of consumers believe that social media influences their shopping decisions. 44% of them said Facebook is the most influential media platform.
A study by Wordstream found that the average conversion rate for Facebook ads across all industries is 9.21%.
3.5. Save on Facebook Ads for Business
Facebook Ads are significantly cheaper than other traditional advertising channels. Imagine advertising on radio, billboards, newsletters or even television. Your advertising costs will be thousands of dollars to find potential consumers.
The difficulty in controlling who sees your ads and whether those people are actually potential customers is also a big problem. This is also related to the inability to measure the effectiveness of the campaigns.
On the other hand, on the day of the campaign launch, Facebook allows you to reach 1,000 people and get out of a $10 budget. You can identify the specific audience you want to reach.
So, Facebook advertising campaigns allow you to reach potential customers immediately, even if you are just a small business.
3.6. Tailor your call to action
According to Ad Roll, including a CTA on your Facebook ads and pages can increase click-through rates by up to 28%. A CTA (call to action) encourages your potential customers to take the action you want them to take. These actions include making a purchase, signing up, booking a reservation, or watching a video, interacting with the video.
3.7. Easy tracking and measurement
The basic question for any marketer is will I get a return on my investment? One of the biggest advantages of running Facebook ads is that it is easy to track and evaluate results. Installing the Facebook pixel on your website allows you to track the speed of your Facebook ads.
3.8. Increase fan page followers
Facebook advertising campaigns do more than just increase website traffic and attract leads. It is also an indirect way to influence the number of followers on your company’s Facebook page.
You will be more likely to show free posts when you have more Facebook followers. In addition to using paid campaigns, you can use organic marketing on Facebook to earn profits.
4. A-Z Guide to Creating Facebook Ads for Beginners
Before you start, it is important to think about why you are advertising and what your goals are. By determining your personal success level before advertising, you will be able to choose the advertising goals that best suit your needs.
Beginners can refer to the following steps to learn how to run Facebook ads:
Step 1: Create an advertising account to run Facebook ads
You are provided with a personal advertising account by default when you sign up for Facebook. By accessing the ads manager and looking in the upper left corner, you can see this ID.
To use Facebook Ads Manager, you need to have an advertising account and a fanpage:
- Become an advertiser, editor, or manager of someone else’s Fanpage
- If your business does not have a Fanpage, you can follow the steps guided by Facebook to set up a Fanpage. An ad account is automatically assigned to any page you create.
- You must ask the page admin to assign you an admin, editor, or advertiser role on the page if you want ads to be run by someone else.
- If you already have an ad account for your Fanpage but want to add one, you will need a Business Manager account. You can create a new ad account after signing up for Business Manager.
Step 2: Get familiar with Ads Manager when running facebook ads
Facebook Ads Manager is used to create and manage advertising campaigns. You can use it on your desktop or laptop, even your mobile phone.
To access Facebook Ads Manager, the easiest way is to click on this direct link. You will be taken directly to the Facebook Ads Manager for your personal ad account. If you manage multiple ad accounts, select the drop-down menu to select the appropriate account.
Go to the left sidebar and select “Ad Center” on any Facebook page, then select the drop-down menu and select “All Ads” to go to Ads Manager right on your business page. At the bottom of the page, you will find “Ads Manager”.
You will be taken to the Facebook Ad Accounts page, where you will find a brief overview of one or more of your ad accounts. If you have access to multiple ad accounts, select the account you want to publish your ad to.
The Facebook Ads Manager app is available for both Android and Apple if you want to use a mobile device.
Step 3: Choose your Facebook Ads Goal
Click the green “Create Ad” button to start your first ad.
Facebook will take you to a page where you can choose your campaign goal.
The goal of an ad campaign can be achieved in a variety of ways.
Step 4: Set your campaign budget
Next, set the amount you are willing to spend on advertising. When setting your budget, it is important to remember that there is a maximum amount you are willing to spend on your ads. You can set a daily budget or the total amount you want to spend on your campaign.
- Daily: You can limit the amount you spend on ads each day with a daily budget. The criteria you set will be used by Facebook to determine where and when to show your ads to your target audience. Your ads will stop running for the day when your budget runs out. A new cycle begins the next day.
- Lifetime: You can set a lifetime budget so you don’t spend too much throughout your Facebook ads campaign. Facebook will pay for ad performance after you provide a number and an end date. The campaign will end when your budget runs out.
Step 5: Adjust your target audience
Strategically defining your audience is crucial to the success of your Facebook ads campaigns because Facebook decides who sees your ads.
As mentioned, your ad audience can vary based on all sorts of demographics, such as:
- Gender
- Language
- Location
- Age
- Interests
- Behavior
Additionally, you can choose advanced targeting in your Connections settings, which allows you to include or exclude people connected to specific pages, apps, or events. Using custom audiences, you can change your targeting and retarget people who have interacted with your business.
Step 6: Choose Facebook Ads Display Location
Where your ads will be displayed to your target audience. You can choose to run your Facebook ads on Facebook, Instagram, Messenger or Audience Network based on your intentions and goals.
Step 7: Create new Facebook Ads or promote an existing post
This is the right time to run Facebook campaigns. You can use an existing post on your Fanpage or start a new one.
– Use a completed post
You can reuse a post that has already been published on your Facebook page to run some types of ads, such as promoted posts.
Select “Use an existing post” to do this. You can select your Fanpage from the linked accounts and then choose the post you want to use to run Facebook ads.
– Create a new ad type
First, you need to choose a format for your ad if you want to use canvas. In this Step 3, you will see many of the ad formats that Facebook uses in your personal data feed. However, your options will vary based on the goal you set for your ad.
Step 8: Submit Facebook Ads and Wait for Facebook’s Approval
In the bottom right corner of the page, click the “Publish” button to send your ad to Facebook’s ad management center. Facebook will review your post after the ad is submitted to ensure that it complies with technical regulations and does not violate Facebook’s community guidelines. It will be reviewed within 24 hours. Once the ad is live, you will receive a confirmation email from Facebook.
5. Self-study tips to run successful Facebook Ads for beginners
There are many tips for running Facebook Ads, De Creative will share with you some secrets:
5.1. Use Facebook Targeting to narrow down your audience to run effective Facebook ads
When it comes to online sales, it’s tempting to write articles that sound like you’re attending a conference. However, if you want to be effective, you have to write content as if you were writing to a single, unique persona.
You have to focus all your attention on the buyer and their needs, just like a direct salesperson.
You have to create content for your website that is relevant to all potential customers, and you can use different personas. But Facebook allows you to target a narrower audience.
5.2. Run different Facebook ads for each audience
This goes with the original idea that the company came up with to achieve the goal. You have many reasons for your customers to come to you. Why would you use general advertising? Facebook can target, so don’t use billboards.
5.3. Ensure Consistency Between Text and Image
With so many ads from different parties, there will be a battle to ensure that the image is attached.
This can be frustrating for Facebook users because the image does not match the copy. They will skip the ad if the content and image do not match. The ad becomes a waste of time when the click action is hindered.
If creating images for Facebook ads is not easy for you, you can use image tools such as Bannersnack, Canva, PicMonkey, and Pablo by Buffer.
5.4. Focus on a CTA (Call-to-Action)
Ideally, running Facebook ads should have a clear goal. Is it to sell or raise brand awareness? Your ad must have a call to action.
Without it, Facebook users will just see your ad without knowing where to click or what to do.
5.5. Text content should be concise, easy to understand, and valuable
Don’t put too much rambling content in your ad. Facebook ads must be leading and concise to be truly competitive.
What benefit does your ad bring to users? Communicate the message in a concise and easy-to-understand way.
Content when running Facebook ads is a very important part
5.6. Use Numbers to Get Attention
Copywriting is not considered literature. Avoid the situation where you are a college poet and flowery language in your ad copy will confuse what you want to convey. It is time to cut down on the verbosity.
Your top priority is to write Facebook ads that are easy to understand for anyone, even a 5th grader. Focus on the following information in your ad:
- What you offer
- How it benefits the customer
- What to do next
5.7. Remember to test
People will want to know how much something costs. People want to know how much they will get if you are running a discount. Is your copywriting plan effective? Start with the numbers when running Facebook ads.
5.8. Experience for the next campaign
Each time you run Facebook ads is an opportunity to learn and improve. Learning from previous campaigns helps you optimize costs, increase advertising effectiveness, and achieve better results in future campaigns. De Creative always encourages evaluation and experience to continuously improve the quality and effectiveness of advertising campaigns on Facebook.
Chạy ads Facebook là một cách truyền thông mạnh mẽ giúp doanh nghiệp tiếp cận hàng triệu khách hàng tiềm năng và tăng doanh thu hiệu quả. Với sự hỗ trợ của công ty De Creative, bạn có thể tối ưu hóa chiến dịch quảng cáo của mình, đạt được kết quả cao nhất và khẳng định vị trí của doanh nghiệp trên thị trường. Liên hệ với De Creative để được tư vấn và hỗ trợ chi tiết về quảng cáo Facebook ads hiệu quả nhất.
Running Facebook ads is a powerful way of communication that helps businesses reach millions of potential customers and increase revenue effectively. With the support of De Creative, you can optimize your advertising campaign, achieve the best results, and affirm your business’s position in the market. Contact De Creative for detailed advice and support on the most effective Facebook ads.
>> Read more: What are running ads? Tips for Successful Ad Campaigns!
